#1 AI Digital Sales Room

Close and onboard faster with digital sales rooms

Unify everything your buyer needs in one custom-branded link, so nothing gets lost in emails, CRMs, calls, and memory.

Digital sales room example showing Seller.co and Buyer.io collaborating with deal progress, product overview, and next steps in one shared link.

Resources, action plans, stakeholders.
All in one Digital Sales Room.

A room is the customer-facing layer where your entire deal lives, in one link. Flowla unites the entire sales and CS process into one fully personalised, interactive link to make client collaboration simple, trackable, and repeatable.

One room, working for you

The room does the work you used to do by hand

Reports & Analytics

Swap the ‘black box’ for buyer signals

Views, comments, and stalled steps become signals. Flowla combines them with your CRM, calls, and email into one read on the deal, for REX to act on.

  • New stakeholders inside rooms
  • Who looked at what, and for how long
  • Deals warming up and deals going quiet
Themes & Branding

Every room, branded intentionally

Layout, components, font family, sizes, the colour of the nav, every area. Every room can feel like your brand, or your customer’s, fully.

  • Set the theme once, and everything downstream stays on it
  • Every asset REX generates fits the theme automatically
  • On brand at scale, not a design review on every single room
AI Workflows & Automations

Turn signals into deal progress with AI

Only digital sales room software with always-on REX intelligence that builds your next steps to move deals forward.

  • A new decision-maker joins the room → REX has a tailored intro email waiting in your Gmail drafts
  • A deal closes won on the CRM → REX builds the handoff notes and sends them to CS on Slack, with onboarding steps unlocked
  • AI builds custom-branded rooms and sales assets
Stakeholder Mapping

REX helps you see every player in the deal

As people join the room, REX builds a live map of who’s engaged, who’s missing, and who the deal depends on.

  • New names surfaced the moment they appear
  • Single-threaded deals flagged before they stall
The Agent · REX in the room

REX reads the room.
You get next steps to win.

REX watches everything in the room and across the deal, then comes to you with the next step already drafted. One click to approve.

Sees

Every call, email, calendar invite, and room engagement. The full picture.

Thinks

Catches the pattern before the rep does, and surfaces the next best move.

Does

Builds rooms, maps stakeholders, drafts next moves & the plan to win, updates the CRM.

New stakeholder

A new decision-maker joins the room, or opens it for the first time

REX drafts a tailored intro or follow-up in your outbox → ready to send

The new name is added to the stakeholder map automatically

Missing asset

This deal is closer to legal review than most

REX suggests the security one-pager similar deals used to close faster

One click → added to the room

Mutual action plan update

“Update the mutual action plan from my last call.”

REX reads the call and updates the plan in the room

You approve the change

Results

One deal room, multiple teams.
Set up Sales, CS, and RevOps for success.

34%

faster time to implement

100%

rep adoption

25%

increase in forecast accuracy

34%

more closed won

Inside the room

Seamlessly collaborate with clients on any process, no matter how complex

Make it easy for clients to take action

Flowla’s interactive action plans are actionable and host content inside, so clients get things done in a single tab.

You set deadlines and task owners, we will automatically nudge them so everything stays on track.

Track progress, spot stalls, honor deadlines

Give your team a single view to see where each process stands at a glance with Gantt chart visualization.

AI-powered suggestions help you notice and unblock stalls immediately with ease, before momentum is lost.

Get documents signed right inside sales rooms

Flowla has built-in e-signature so you provide a smooth experience to your clients without paying for another tool.

Have a leaner toolstack without compromising on security with the safety of Dropbox Sign.

Collect information and sync it to CRM automatically

Flowla’s native forms allow you to collect any type of information or document from your clients.

Then, you can sync that data into your CRM fields automatically through workflows.

Run a consistent, defined process, every time

Provide a smooth experience to your clients, and maintain consistency across your team.

Templates ensure your entire team follows the same proven process.

Deal rooms that work where you work

Flowla does not pull your team outside their tools. It connects with your CRM, email, and the rest of the stack to keep everything flowing.

JP Then, CEO & Founder, Slerp
We know which deals to prioritize and where we should focus. Our forecasting ability also improved by 25% with Flowla.
Tristan Alden · VP of Sales EMEA, Sourcescrub

Frequently Asked Questions

What is a Digital Sales Room (DSR)?

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A shared, branded space where a buyer and seller move through a deal together: resources, next steps, and stakeholders in one link. In Flowla, REX builds and maintains the room for you.

How is a DSR different from sales enablement or buyer enablement tools?

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Enablement tools help reps find and share content. A digital sales room is the shared space the buyer actually uses, with engagement tracking and an agent acting on what happens inside it.

What are common use cases for digital sales rooms?

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Closing new business, onboarding after close, renewals, and partner deals. The same room carries context across all of them.

Why should I use a digital sales room?

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It replaces scattered email threads and attachments with one place the buyer actually returns to, and gives the seller visibility they never get from email alone.

Can a digital sales room support onboarding and customer success?

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Yes. The room a deal closes in becomes the onboarding room, so context transfers from sales to CS without a cold handoff.

How customizable are digital sales rooms?

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Themes carry your colours, logo, and heading styles into every room automatically, set once at the team level.

How secure are digital sales rooms?

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Flowla rooms are SOC 2 certified and GDPR compliant, with permission controls at the room level so you decide what each stakeholder can see.

What ROI can I expect from a digital sales room?

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Customers report faster time to implement, higher rep adoption, and more closed won deals. See the results above for figures from mindbody, SLERP, Sourcescrub, and UserGuiding.

Which tools do digital sales rooms integrate with?

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Flowla connects with your CRM, call notetaker, email, and collaboration tools, so REX can act on context from every source without you leaving the room.

What kind of analytics and insights does a DSR provide?

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You see who viewed what and for how long, and which deals are warming up or going quiet. REX surfaces the signals directly rather than leaving you to read a dashboard.

Are digital sales rooms suitable for small or growing teams?

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Yes. Rooms build and maintain themselves, so a small team gets the same consistency as a large one without adding headcount.

What should I look for when choosing a digital sales room?

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CRM integration, engagement tracking, mutual action plans, and branding matter. The part most tools miss is an agent that acts on what it sees, rather than just reporting it back to you.

One link from first call to fully live.

Book a short demo and we’ll show you the room running underneath a real deal, signals, next steps, and REX already at work.