How Bionabu Doubled Their Deal Size with Flowla

With a diverse community spread across multiple regions, Bionabu needed a tool that could seamlessly integrate into their existing processes while being flexible enough to meet their unique requirements. Ina Burgstaller, the company co-founder, joined us for a chat to talk about their experiences implementing Flowla for their use cases and the benefits they saw since the adoption.

The onboarding challenge

Bionabu, a rapidly growing global community dedicated to health innovation, faced a critical challenge: scaling their onboarding process and maintaining effective communication with investors and partners. 

The existing tools they were using were restrictive and lacked the functionality required to keep up with the pace of growth. Additionally, developing a custom solution in-house would have required significant fundraising efforts, which would have detracted from their primary focus — commercializing their offerings.

Bionabu's leadership was determined to find a tool that could not only streamline their onboarding process but also facilitate investor relations by conveying information quickly and concisely. The tool needed to be functional, flexible, and capable of integrating with their other tech solutions, including an LMS provided by their partner.

Finding the solution with Flowla

Bionabu's search for the right tool led them to Flowla, a recommendation from their partner. Initially, Bionabu experimented with both Flowla and a competitor product. 

"I started using both products, Flowla and the competitor. What I quickly realized was that the competitor, although it offered templates, was way more restrictive. I felt boxed in, like I couldn't adjust things the way I wanted to fit our unique needs."

Although the competitor offered more templates and visually appealing graphics, it fell short in terms of flexibility and functionality. In contrast, Flowla stood out for its simplicity and adaptability, which were critical for Bionabu's needs.

Flowla was quickly adopted as the primary tool for Bionabu's onboarding process. Its ability to embed videos, provide seamless integration with other systems, and support multi-functional teams in clinical trials made it the perfect fit. 

Bionabu team appreciated Flowla's responsive support team and the tool's alignment with their security and confidentiality requirements, particularly in the context of clinical trials.

“You guys surprised me because you are more aligned than I was expecting from the beginning. But then, as you know, now we are moving more into the nitty-gritty, into security, and then to know the fact that you guys are on board with that, that was another pleasant surprise. That's why, honestly, I think that your product is very much interlinked to what we're doing.”

The lasting impact

With Flowla fully integrated into their processes, Bionabu noticed a significant shift. Their onboarding process became more efficient, and they could finally focus on scaling their business without the distraction of developing a custom solution. As the next step, they are planning to integrate Flowla even deeper into their processes, using custom URLs so that the experience even more seamless.

Security, always a top concern, was also enhanced. Flowla allowed Bionabu to move into more secure product offerings, opening doors to collaborations with larger, more established organizations.

“We are able to move more into security products and offerings. At least we have a chance to succeed that we can cut some more serious organizations to be honest where without Flowla that would be [hard] to do because that would mean that we need to develop something, meaning delaying our commercialization unnecessarily.”

Looking ahead

Bionabu’s journey with Flowla is just beginning. As they continue to grow, they see Flowla as an essential tool for their success. It helps them onboard clients, engage investors, and move their mission forward with confidence.

"Flowla is now a core part of Bionabu. Every customer we convert into a fully paid customer is a Flowla customer."

As Bionabu continues to grow, they know Flowla will be there to support them every step of the way.