"6Sense is underrated."

Q: What tool has the best value for money?

From our perspective, probably 6Sense. Our intent signals are so important, and with that market there's such dilution, we've just been really happy with the results.

Q: What have you dropped recently?

Pretty much every team in my organisation besides the sales team has moved from Gong to Fathom. The use case there is just call recording specifically, that's what Fathom does really well. The transcriptions eliminate a lot of the fluff.

Without the revenue intelligence layer, call recording has become a commodity. If you're not really utilising Gong to that extent, this move makes a lot of sense.

Q: What's the last tool you brought in?

Granola. I host fireside chats and in-person events, and it's really tough to capture all the content. Granola essentially helps transcribe all of that.

Erdem: So your tech stack is Gong for online meetings, Granola for in-person meetings.

I guess you can start to say that, yeah.

Q: Any homegrown solutions you're working on?

For sure. I want an automated workflow that can take intent signals from all the different channels, plus publicly accessible information, and cultivate that into not just prospecting outreach, but multi-threading help for existing pipeline.