How Slerp achieved a 76% room open rate across every deal with Flowla

Slerp is a London-based hospitality technology company that helps restaurants, bakeries, and food-service businesses build direct online ordering channels. Before Flowla, their sales and onboarding process ran across disconnected tools: email threads, WhatsApp messages, shared decks, and a CRM with no partner-facing layer. Slerp adopted Flowla for sales first, then expanded to onboarding, and now runs both from a single room for every partner. Across 160 rooms created to date, 76% were opened by prospects, partners return an average of 7.58 times per room, and every member of the sales team adopted Flowla from day one. 100% rep adoption, without a formal training session.

The problem: sales and onboarding running across too many surfaces

Slerp was built to solve a problem JP understood firsthand. As the founder of Crosstown, a London bakery that was early to marketplace ordering platforms like Deliveroo and Uber Eats, he had seen how quickly a dependancy solely on third-party channels limits a brand's control over its customers and data. Slerp was his response to that gap: a platform giving hospitality businesses a direct online ordering channel they actually own.

Selling that platform to restaurant operators, often founders themselves, required building trust. Proposals, education, product detail, team introductions, and follow-up materials all needed a home. Without one, the sales process fractured across tools.

"Before we started using Flowla, a lot of it was done through fragmented touchpoints," says JP, CEO and Founder of Slerp. "You could be using email, sending over a deck, WhatsApp, phone calls, and you'd often lose consolidation of that information."

The CRM gave Slerp internal structure but had no partner-facing layer. There was no place a potential client could go to find everything relevant to their deal, and no way for the Slerp team to know whether a prospect had reviewed a proposal or returned to check something. Deals moved forward on the assumption that information was being absorbed. When a deal did convert, there was no clean handoff to onboarding: context accumulated over weeks of conversations had to be reconstructed rather than continued.

What they needed: a single space that worked for both sides

JP was not looking for a tool that required a lengthy evaluation or a steep ramp. He needed something his team could adopt quickly, that would sit alongside HubSpot rather than compete with it, and that would give partners a single place to find everything without friction.

Slerp was introduced to Flowla through a mutual contact. The decision came quickly. "I remember getting access to it, it being very intuitive, very easy to follow," JP says. "I could see how the team could adopt it very quickly. The decision making was very simple."

The HubSpot integration was the critical factor. Without a two-way sync between Flowla and the CRM, adoption would have meant reps maintaining two separate systems. With it, updates in either direction reflect across both, and reps stay in one workflow.

How Slerp uses Flowla today: one room, from first touch to go live

Slerp creates a Flowla room for every new partner within the first day or two following the discovery call. The room holds the meeting notes, deck, team information, and product detail from that first conversation. As the deal progresses and new meetings take place, the room is updated after each one. The partner always has a current view of where things stand and what was discussed, without hunting through email chains.

When a deal converts, the room does not close. It transitions.

A defined set of onboarding steps is added: mutual action plans, tasks, and deadlines that follow Slerp's standard process but are adapted for each partner's specific situation. The partner and the Slerp team are looking at the same room from sale to go live. There is no handoff to a separate onboarding tool, no new login, and no context lost between phases.

JP sees the potential for this to extend further. "I can see a lot of benefit for Flowla even beyond onboarding into customer success," he says. "You can create rooms which start in the sales cycle, go through onboarding, and eventually sit with customer success. A constant place to track the lifecycle of a partner as they progress."

The HubSpot integration runs throughout. Deal stage updates and partner data pull between HubSpot and Flowla automatically, so reps update once and both surfaces reflect it.

The results: 76% of prospects opening every room sent

Slerp has created 160 Flowla rooms to date, across a team of 7. Of those, 76% have been opened by prospects at least once. Partners return an average of 7.58 times per room, a signal that rooms are serving as the reference point JP intended, rather than a link that gets opened once and forgotten.

For JP, the engagement data has become a close signal in itself. "One of the huge benefits that we love about Flowla is the transparency," he says. "The ability for us to see the engagement on the actual room, it's a really big signal for us as to how likely a deal is to close."

Every member of the Slerp sales team adopted Flowla. 100% rep adoption from a team of 7, without a formal training session. They had access before onboarding was scheduled and started using it immediately. When training did take place, reps were already familiar with the core workflow. The HubSpot integration removed the main structural barrier: reps did not have to decide between keeping their CRM current and updating the room. Both happen together.

On the ground: what changed day to day

The most visible change for the Slerp team was having one place to point partners. Before Flowla, there was no clean answer to where a prospect should go to find the latest version of a proposal, a contract link, or the next steps in onboarding. Now there is.

JP flagged one area the team is still refining: partners who are less digitally confident sometimes need a prompt to explore beyond the first section of a room. Slerp now sets that expectation on the call before sending the link, walking partners through the structure briefly so they know what to look for. It has made a difference.

The Slack-based support from the Flowla team also featured in JP's account. "The response times are almost instantaneous," he notes. "Despite it being a relatively new company, they clearly care and take feedback very well." Slerp has contributed to shaping how the product has developed, a relationship JP values alongside the tool itself.

What JP would tell someone considering Flowla

JP's recommendation is direct. "If you're scaling your business and you want to have structure for your team and organise your processes, you need something like Flowla," he says. "It's ultimately a tool that organises your business, gives clarity to the team, ensures that your prospects are seeing something sophisticated."

Two things made the biggest practical difference for Slerp. First, connecting Flowla to HubSpot from the start. The integration is what makes the room something the team maintains naturally, rather than a separate system they have to remember to update. Second, introducing the room on the call before sending the link. Showing partners what they are about to receive, briefly walking them through the structure, turns a URL into a reference point.

For teams thinking beyond the immediate use case, JP's experience points somewhere further. "I can see a lot of benefit for Flowla even beyond onboarding into customer success," he says. "You can create rooms which start in the sales cycle, go through onboarding, and eventually sit with customer success. A constant place to track the lifecycle of a partner as they progress."