Turn every rep into your best rep.

Your best rep had a coach, while everyone else got courses and good luck. REX is that player-coach, for the whole team.

Book a demo →

Digital sales room example showing Seller.co and Buyer.io collaborating with deal progress, product overview, and next steps in one shared link.

Teams close and onboard faster with Flowla

Case study →

‍REX works every deal, and coaches the rep to run it better.
Courses, certifications and coaching,
all interconnected.

REX watches every deal, spots where a rep is weak, and creates a personalized learning pathway. Then it re-scores their next conversations to check it landed.

It runs on the revenue brain Flowla has already built: the same system your reps sell in.

Coaching at scale

Every rep assessed against your playbook

Your top performer's playbook lives in their mind.

Write your own methodology down once, and REX grades every meeting and email against it. The gaps surface on their own, per rep and across the team.

See shared-gap reporting →

Ramp

Ramp becomes a system

New reps usually just ramp on a folder of content.

REX builds each new hire a personal path from day one, flags where they're behind, and drips knowledge checks so it sticks.

See a rep's profile →

Certification

Certify every rep at scale

Most certifications just check that someone clicked next, next, next to the end. Yours should be based on actual real-life execution data.

Reps record their pitch on their own time instead. REX reads the delivery and grades it, or hands your team a score to approve in one click.

See how grading works →

The mechanism · the REX loop

Four steps, in a loop that closes itself.

No extra logging, no new tool for reps to open, and no behaviour to change.

It watches

Calls, emails and deal-room activity flow into Flowla automatically.

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It assesses

REX scores every deal against the skills and knowledge that define your best rep.

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It sees the team

Individual gaps and shared patterns roll up, per rep and per skill.

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It closes the gap

The right course to the right rep, then a re-score of their real conversations to confirm it worked.

Step 04 loops back into Step 01, and the cycle runs again

Meet REX →

Explore the rest of Learning & Coaching

Courses

Built from what you already trust, delivered on-brand, and graded by REX: pitch videos included.

See Courses →

Profiles & Reporting

What a rep's learned, what they actually do in deals, and whether it's closing the gap.

See Profiles & Reporting →

Enterprise-Ready

Enterprise-grade security, out of the box

Coaching data is some of the most sensitive information you hold. Flowla meets the strictest global standards and keeps it with the people who should see it.

✓
SOC 2 Type II and GDPR compliant
✓
Role-based access to learning and coaching data
✓
SSO (Single sign-on)

Frequently Asked Questions

Is this a separate product from Flowla?

AI extraction that runs on every asset you upload. It tags each one by type, persona, sales stage, and competitor mentioned, so it’s searchable and so REX knows when to suggest it.

Do reps have to log anything extra?

Yes. Turn on auto-extraction in settings and every new upload gets tagged the moment it lands. You can also trigger it manually per asset.

What exactly does REX assess?

Yes. Every asset gets a shareable link you can send directly, no room required.

Can we define our own definition of "great"?

REX reads the tags Asset Intelligence extracts, plus what’s been discussed on a call, and matches the two.

Can a manager override REX's grade?

Yes. Ask in plain language, like “battle card for Acme,” and REX surfaces the right asset.

How do you prove training changed the number?

Replace it once in the library and it updates everywhere it’s already been used, no chasing down old versions across rooms.

Do we have to move off our current LMS on day one?

You can restrict who edits or adds content. Anyone on the team can access what’s shared.

Does this work for partners and customers, not just reps?

Anything: PDFs, decks, videos, web links, and more.

Who can see a rep's scores?

No. Flowla connects to your CRM so asset usage and deal data stay in sync without double entry.

How is this different from an LMS plus a coaching tool?

A shared drive stores files. Flowla reads them, tags them, and knows when to bring the right one forward.

Nothing sits on the shelf.

Every asset tagged, searchable, and ready for REX to use the moment it’s needed.