2024 Sales Almanac by Flowla

In 2024, adaptability wasn’t just a buzzword in sales and CS — it was the game-changer. Facing challenges head-on, 79% of leaders found a way not just to survive but to thrive, reporting revenue growth.

What was their secret? A focus on nurturing relationships with current customers while uncovering new ways to sustain revenue streams.

Meanwhile, the industry saw AI mania sweep across teams. As FOMO turned into action, RevOps emerged as a key player, driving strategies built on efficiency and scalability.

In a world where software has become commoditized, products are no longer the stars of the show — it’s the buying experience that steals the spotlight.

To make sense of these shifts, we’ve brought together the top voices and distilled the noise into one clear narrative: Sales Almanac 2024.

From all of us at Flowla, happy holidays! We hope you enjoy this read as much as we enjoyed crafting it. And make sure to join the conversation on LinkedIn #SalesAlmanac.