Turn every rep into your best rep.

Your best rep had a coach, while everyone else got courses and good luck. REX is that player-coach, for the whole team.

Book a demo →

Teams close and onboard faster with Flowla

Case study →

‍REX works every deal, and coaches the rep to run it better.
Courses, certifications and coaching,
all interconnected.

REX watches every deal, spots where a rep is weak, and creates a personalized learning pathway. Then it re-scores their next conversations to check it landed.

It runs on the revenue brain Flowla has already built: the same system your reps sell in.

Sales rep competency breakdown in Flowla showing score history over time with before and after results for each certified course.

Coaching at scale

Every rep assessed against your playbook

Your top performer's playbook lives in their mind.

Write your own methodology down once, and REX grades every meeting and email against it. The gaps surface on their own, per rep and across the team.

See shared-gap reporting →

Flowla competency settings screen showing REX scoring criteria for a sales skill, with weak, moderate, and strong performance thresholds defined for a specific team.

Flowla learning path builder showing an automated CS onboarding path triggered when a new hire joins the team, with matching employees and assigned courses listed.

Ramp

Ramp becomes a system

New reps usually just ramp on a folder of content.

REX builds each new hire a personal path from day one, flags where they're behind, and drips knowledge checks so it sticks.

See a rep's profile →

Certification

Certify every rep at scale

Most certifications just check that someone clicked next, next, next to the end. Yours should be based on actual real-life execution data.

Reps record their pitch on their own time instead. REX reads the delivery and grades it, or hands your team a score to approve in one click.

See how grading works →

Manager reviewing a REX-suggested grade on a recorded sales pitch, with a 0 to 10 scoring scale and a confirm button to approve the score.

The mechanism · the REX loop

Four steps, in a loop that closes itself.

No extra logging, no new tool for reps to open, and no behaviour to change.

It watches

Calls, emails and deal-room activity flow into Flowla automatically.

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It assesses

REX scores every deal against the skills and knowledge that define your best rep.

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It sees the team

Individual gaps and shared patterns roll up, per rep and per skill.

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It closes the gap

The right course to the right rep, then a re-score of their real conversations to confirm it worked.

Step 04 loops back into Step 01, and the cycle runs again

Meet REX →

Explore the rest of Learning & Coaching

Courses

Built from what you already trust, delivered on-brand, and graded by REX: pitch videos included.

See Courses →

Profiles & Reporting

What a rep's learned, what they actually do in deals, and whether it's closing the gap.

See Profiles & Reporting →

Enterprise-ready

Enterprise-grade security, out of the box

Coaching data is some of the most sensitive information you hold. Flowla meets the strictest global standards and keeps it with the people who should see it.

✓
SOC 2 Type II and GDPR compliant
✓
Role-based access to learning and coaching data
✓
SSO (Single sign-on)

Frequently Asked Questions

Is this a separate product from Flowla?

No. Learning & Courses runs in the same workspace as your deal rooms and content library, on the same data. That's what makes it possible to tie a course to what a rep does in a real deal.

Do reps have to log anything extra?

No. Calls, emails and deal-room activity already flow into Flowla. REX assesses the work reps are already doing — there's no new tool to open and no behaviour to change.

What exactly does REX assess?

Every meeting and every email in every deal, scored against the skills and knowledge you define — not a sample, and not a generic competency model.

Can we define our own definition of "great"?

Yes, and you should. You set the skills and knowledge REX measures against. Tell REX what multi-threading means for your motion and it measures against that, using the data already in your CRM and rooms.

Can a manager override REX's grade?

Yes. There are three modes per quiz: manager-graded, REX-assisted (REX suggests, the manager approves or overrides in one click), and fully REX-graded.

How do you prove training changed the number?

By measuring a cohort against itself: the same reps' real-deal behaviour before certification and after, compared against reps who haven't certified yet. Broken out by team, segment or region.

Do we have to move off our current LMS on day one?

No. Most teams start with one motion — onboarding, or a single certification — and expand once the loop is proving itself.

Does this work for partners and customers, not just reps?

Yes. Courses can be assigned internally or externally, and enrolment reporting splits the two.

Who can see a rep's scores?

Whoever you decide. Role-based access controls who sees learning and coaching metrics: managers see their teams, leadership sees the rollup.

How is this different from an LMS plus a coaching tool?

An LMS knows what a rep completed. A coaching tool knows what happened on one call. Neither can connect the two, because they don't hold the deal. Flowla does, so the gap, the fix and the proof are one loop.

Give your whole team a player-coach.

It used to be a luxury for one rep. Now every rep gets one.