Flowla
>
Keep or Kill
>
Episode
12
|
Asaf Klein

"I dropped Gainsight, Totango, ChurnZero."

Director, CS Operations · HiBob
ᐧ
Jun 2026

TL;DR — KEY TAKEAWAYS

  • CS platforms are out. Asaf dropped Gainsight, Totango, and ChurnZero, and is turning away every new CS platform that approaches him. His view: siloed CS tools don't work for a company that wants to scale.
  • The Asana renewal is live but contested. Notion arrived through R&D, and now there's internal pressure to roll it out company-wide for knowledge and project management. Both Asana and Allego are at risk.
  • The consolidation thesis runs deeper than tooling. Asaf is partnering with OpenAI to build toward one system where Codex becomes the place people go to query everything across their databases and stack.

GUEST

Asaf Klein
Director, CS Operations · HiBob
Customer success
RevOps

COMPANY

Industry
HR Tech
Stage
Series D
Headcount
1,001–5,000
HQ
New York, US

VERDICTS

Added
OpenAI
Dropped
Gainsight, Totango, ChurnZero
Controversial renewal
Asana
At risk
Allego

TOOLS MENTIONED

OpenAI
Notion
Allego
Gainsight
Totango
ChurnZero
Asana

TRANSCRIPT

Q: What have you been adding to your stack recently?

The CRM, we're still very much investing on and letting go of the siloed tools of CS platforms. So I dropped Gainsight, I dropped Totango, ChurnZero. And I'm avoiding getting into any of the rest that are out there that are approaching me. I don't think it's the right way to go as a company that wants to actually scale.

Q: I enjoy asking about controversial renewals. Anything comes to mind?

I was just yesterday in the Asana summit they had here in London. And the big things that we were discussing is that we will renew Asana. But this year is very critical to make sure if it's valuable or not.

One of the competitions that are coming up and it's being pushed to me from the company is Notion. Notion came in through knowledge that R&D we're using and now they want Notion to be knowledge for all the company. And that's actually putting at risk Allego that we have as well. They're saying if half of the company is already using Notion, why can't we use Notion for knowledge for all of the company and also make it our project management platform?

Q: Any new solutions you have in mind on the to-try list?

If we go down the route of saying again, we want simplicity and source of truth, we are trying to narrow it down to one system that is on all of it.

We are very, very much partnering with now OpenAI and not in terms of the LLM of GPT that we all have, but actually running everything. So our databases, all the systems are in one place, so we can actually utilize Codex to actually be that place to go, ask the questions, get what you need.

What's in your stack?

Tell us what you're keeping and what you're cutting loose.